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Wednesday, May 4, 2011

If you're selling fixed annuities, and you're not using videos in your sales process - you're missing out on a proven way to engage the interest of clients, prospects, leads and referrals.

Studies have shown that 5 out of 6 people prefer to listen to and watch videos - than to read text, listen to a speaker, or click through PowerPoint slides.

That's because audio/video is easier to comprehend, can tell a more interesting story, and make a more compelling impression.

And when done by a third party (not you) videos are subconsciously perceived as more objective, credible, and trustworthy.


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