Social media has become an inescapable force, but many in the financial services industry are still holding back from using it.





The fastest demographic on Facebook, Stern said, is women aged 55-65 – a huge chunk of many advisors client base. Currently, there is the biggest wealth transfer from the older generation to the younger generation, which leaves a huge opportunity for advisors to show their attributes to these newer clients and meet them where they are at: Twitter, Facebook and LinkedIn.



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